B2B E-commerce

BigCommerce vs Salesforce

B2B Battle Royale

David Kim
David Kim
B2B E-commerce Strategist
March 14, 2025
18 min read
#BigCommerce#Salesforce#B2B#Wholesale#E-commerce

B2B Focus: This comparison focuses on two powerful platforms designed for business-to-business commerce, each offering unique advantages for wholesale operations, complex pricing structures, and multi-channel selling.

The B2B E-commerce Showdown

When it comes to B2B e-commerce, the stakes are high. You need a platform that can handle complex pricing structures, manage wholesale relationships, and scale with your business growth. BigCommerce and Salesforce Commerce Cloud are two of the most powerful contenders in this space, each bringing unique strengths to the table.

Understanding B2B E-commerce Requirements

B2B e-commerce is fundamentally different from B2C. It's not just about selling products—it's about managing complex business relationships, handling large order volumes, and providing the tools your business customers need to succeed.

B2B vs B2C Differences

  • Complex pricing structures
  • Bulk ordering capabilities
  • Account-based selling
  • Approval workflows
  • Contract management
  • Multi-user accounts

Key B2B Features

  • Customer-specific pricing
  • Volume discounts
  • Net payment terms
  • Purchase order support
  • Inventory management
  • Multi-location support

BigCommerce: The B2B Powerhouse

BigCommerce has emerged as a strong contender in the B2B space, offering native B2B features that rival enterprise solutions. It's particularly attractive to mid-market businesses looking for enterprise capabilities without enterprise complexity.

Native B2B Features

Customer Management
  • Customer groups & segments
  • Company account management
  • Multi-user accounts
  • Role-based permissions
Pricing & Discounts
  • Customer-specific pricing
  • Volume-based discounts
  • Contract pricing
  • Bulk pricing rules

Order Management

Purchase Orders
  • PO number support
  • Approval workflows
  • Order status tracking
  • Bulk order processing
Payment Terms
  • Net 30/60/90 terms
  • Credit limit management
  • Invoice generation
  • Payment tracking

Salesforce Commerce Cloud: The Enterprise Titan

Salesforce Commerce Cloud represents the pinnacle of enterprise e-commerce, built on the world's leading CRM platform. It's designed for large organizations that need seamless integration between commerce and customer relationship management.

Salesforce Integration

CRM Integration
  • Native Salesforce integration
  • Customer 360 view
  • Lead & opportunity tracking
  • Sales automation
Marketing Tools
  • Marketing Cloud integration
  • Personalization engine
  • Campaign management
  • Analytics & reporting

Enterprise Features

Scalability
  • Multi-tenant architecture
  • Global deployment
  • High availability
  • Performance optimization
Advanced B2B
  • Complex pricing models
  • Contract management
  • Quote-to-cash
  • Advanced workflows

Feature Comparison: Head-to-Head

Let's dive deep into how these platforms stack up against each other in key B2B areas. This comparison will help you understand which platform better aligns with your specific business requirements.

Feature CategoryBigCommerceSalesforce Commerce CloudWinner
Ease of Use⭐⭐⭐⭐⭐⭐⭐⭐BigCommerce
B2B Features⭐⭐⭐⭐⭐⭐⭐⭐⭐Salesforce Commerce Cloud
Integration Capabilities⭐⭐⭐⭐⭐⭐⭐⭐⭐Salesforce Commerce Cloud
Pricing⭐⭐⭐⭐⭐⭐⭐⭐BigCommerce
Scalability⭐⭐⭐⭐⭐⭐⭐⭐⭐Salesforce Commerce Cloud
Time to Market⭐⭐⭐⭐⭐⭐⭐⭐BigCommerce

Pricing & Total Cost of Ownership

Understanding the true cost of each platform requires looking beyond just the subscription fees. Implementation costs, ongoing maintenance, and the value of your team's time all factor into the total cost of ownership.

BigCommerce

$399/month
Enterprise Plan
Additional Costs
  • Implementation: $10K-50K
  • Custom development: $5K-25K
  • Third-party apps: $100-500/month
  • Maintenance: $2K-10K/year

Salesforce Commerce Cloud

$2,000+/month
Enterprise Plan
Additional Costs
  • Implementation: $100K-500K
  • Custom development: $50K-200K
  • Salesforce licenses: $150/user/month
  • Maintenance: $50K-100K/year

Implementation & Time to Market

How quickly you can get your B2B store up and running can significantly impact your business. This is where the platforms differ dramatically in their approach and requirements.

Implementation Timeline Comparison

BigCommerce: 4-8 Weeks
1
Week 1-2: Setup & configuration
2
Week 3-4: Customization & testing
3
Week 5-6: Integration & training
4
Week 7-8: Launch & optimization
Salesforce: 6-12 Months
1
Month 1-2: Discovery & planning
2
Month 3-6: Development & customization
3
Month 7-9: Testing & QA
4
Month 10-12: Launch & training

When to Choose BigCommerce

BigCommerce is the ideal choice for businesses that need powerful B2B features without the complexity and cost of enterprise solutions.

Perfect For BigCommerce

Business Profile
  • Mid-market B2B companies
  • $5M-50M annual revenue
  • Growing wholesale operations
  • Need for quick deployment
Technical Requirements
  • Standard B2B workflows
  • Moderate customization needs
  • Limited technical resources
  • Budget-conscious approach

When to Choose Salesforce Commerce Cloud

Salesforce Commerce Cloud is designed for large enterprises that need the most advanced B2B capabilities and seamless integration with the Salesforce ecosystem.

Perfect For Salesforce

Business Profile
  • Enterprise B2B companies
  • $50M+ annual revenue
  • Complex global operations
  • Existing Salesforce investment
Technical Requirements
  • Advanced B2B workflows
  • Extensive customization needs
  • Dedicated technical team
  • Long-term strategic investment

Integration & Ecosystem

The ability to integrate with other business systems is crucial for B2B operations. Both platforms offer strong integration capabilities, but they approach this differently.

BigCommerce Integrations

  • 600+ pre-built integrations
  • REST API & webhooks
  • Zapier automation
  • Third-party app marketplace
  • Custom API development

Salesforce Integrations

  • Native Salesforce ecosystem
  • Marketing Cloud integration
  • Service Cloud connection
  • Einstein AI capabilities
  • Enterprise system connectors

Final Verdict: Making Your Decision

Choosing between BigCommerce and Salesforce Commerce Cloud for B2B e-commerce is a significant decision that will impact your business for years to come.

Decision Framework

Choose BigCommerce if:
You need powerful B2B features quickly, have a moderate budget, and want to avoid complex implementations.
Choose Salesforce if:
You're an enterprise with complex B2B needs, have significant resources, and want the most advanced capabilities.

Both platforms are excellent choices for B2B e-commerce, but they serve different market segments and business needs. The key is understanding your current requirements, future growth plans, and available resources to make the right choice for your business.

Need Help Choosing?

Our B2B e-commerce experts can help you evaluate both platforms based on your specific business requirements and guide you through the selection process.

Get B2B Platform Consultation